The first thing people see when they visit your website is your images and images can attract your audience.
There's no doubt that a well-optimized website can be very effective in terms of attracting new visitors, but it's also important to make sure that those visitors convert into paying customers.
The importance of image file names is highlighted in this article by the SEJ which confirms that images are used as search engine ranking factors. The article summarizes that images can give clues to Google and If you don't have a meaningful image name then you could be losing traffic for relevant keywords.
In this article, we'll look at some of how you can improve your website image file names.
1. Represent the keywords you want to target:
For example, if you’re selling products in an eCommerce store, then “eCommerce” is probably not going to be a good keyword name. If you’re selling a product that helps people lose weight, then “weight loss” might be a better choice.
2. Use descriptive words:
If you are uploading images to your site, make sure that you use descriptive filenames. This way, it makes it easier for search engine crawlers to index your images.
3. Avoid using numbers:
It is best not to use numbers for file names when you are uploading images to websites or blogs. Search engines could treat these as keywords and rank them accordingly.
4. Give each file a unique name:
If you want to make sure that Googlebot will be able to find your files easily, one trick is to make sure you use unique file names. Based on your theme, for example, if you're using adding images about air purifiers, you could call your images with the model names "Honeywell air purifier with ions", "Dyson bladeless air purifier" etc.
5. Be consistent:
Make sure that your images are named consistently throughout your site. For example, if you use one name for an image file on page A, another name for the same image file on page B, and yet another name for the same file on page C, this will confuse the search engine crawlers and they could ignore indexing them.
Images are a crucial aspect of any website and extremely important for Search Engine Optimization, but people rarely focus on image names. Without optimizing the image file names, your site will miss potential traffic from Google searches. In fact, without them, sometimes your website won't appear in Google at all.
So:
If you wish to increase traffic to your website, you must ensure that your images have unique titles. The next time you upload an image, please remember that optimizing the image names can significantly improve a website's SEO performance.
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