Top 10 Landing Page Builders Compared (2024)

In the digital age, capturing attention and driving conversions is a game of precision.

Enter landing page builders—these tools are the secret sauce for creating high-impact landing pages that turn visitors into leads and customers.

Designed to be user-friendly, they empower marketers to build, customize, and publish landing pages without needing a degree in web development.

Why are these tools essential?

Simple.

They streamline the process of launching targeted marketing campaigns. Whether you're pushing a product launch, capturing email sign-ups, or promoting an event, a well-crafted landing page can make or break your success.

With features like drag-and-drop interfaces, mobile responsiveness, and A/B testing capabilities, these builders optimize every element for conversion.

We'll dissect the pros and cons of the top 10 landing page builders in the market:

1. Unbounce
2. Leadpages
3. Moosend
4. Instapage
5. ClickFunnels
6. Swipe Pages
7. Carrd
8. Landingi
9. Wix
10. Systeme.io

Key Features to Look for in a Landing Page Builder

Landing page builders are specialized tools designed to create standalone web pages focused on a single objective: conversion.

Whether you're capturing email addresses, promoting a product, or driving registrations, these pages are your digital salespeople.

Essential Features to Consider

1. Drag-and-Drop Interface

• Enables users to build pages without any coding knowledge.
• Simplifies the design process by allowing easy placement and adjustment of elements.
• Example: Unbounce offers an intuitive drag-and-drop editor that streamlines the creation process.

2. Mobile Responsiveness

• Ensures your landing page looks great on all devices.
• Crucial for capturing leads from users browsing on smartphones and tablets.
• Example: Swipe Pages focuses on mobile-first designs, making it a go-to for mobile optimization.

3. Template Library

• Provides ready-made designs tailored for various industries and purposes.
• Saves time and offers inspiration for those unsure where to start.
• Example: Leadpages boasts over 200 templates suited for different marketing needs.

4. A/B Testing Capabilities

• Allows you to test different versions of your landing page to see which performs better.
• Essential for optimizing conversion rates by understanding what resonates with your audience.
• Example: Instapage excels in offering robust A/B testing options.

5. Integration Options

• Seamlessly connects with other marketing tools like CRM systems, email marketing platforms, and analytics services.
• Facilitates smooth data flow and enhances overall campaign effectiveness.
• Example: ClickFunnels integrates effortlessly with various third-party services, ensuring comprehensive funnel management.

6. User-Friendliness

• Impacts how quickly you can get up and running with your landing page builder.
• Direct correlation between ease of use and higher conversion rates; a user-friendly interface reduces friction in creating high-converting pages.
• Example: Carrd is known for its simplicity, making it perfect for quick setups.

Why User-Friendliness Matters

A user-friendly builder can significantly improve your workflow, saving time and reducing frustration. When you can easily navigate the tool, make changes swiftly, and deploy pages without hassle, it directly impacts your conversion rates.

A smooth experience not only boosts productivity but also enhances creativity—allowing you to focus on crafting compelling content rather than wrestling with the interface.

1. Unbounce

Unbounce is a top choice for landing page builders, specifically designed for marketers who are serious about improving their conversion rates.

Key Features and Functionalities:

• Drag-and-Drop Interface: Unbounce's intuitive drag-and-drop builder lets you create stunning landing pages without needing to write a single line of code.
• A/B Testing: One of Unbounce’s standout features is its robust A/B testing capabilities, allowing users to run experiments to discover the most effective page elements for conversions.
• Templates Library: Access to over 100 high-converting templates tailored for various industries and campaign goals.
• Dynamic Text Replacement: This feature helps boost relevancy by matching the copy on your landing pages with what potential customers are searching for.
• Integrations: Seamlessly integrates with a plethora of tools like Google Analytics, CRM systems, email marketing platforms, and more.

Strengths:

• Conversion-Focused Tools: With features like A/B testing and dynamic text replacement, Unbounce is built to maximize your conversion rates.
• Customizable Templates: The extensive library of templates is not just abundant but also highly customizable, giving users flexibility.
• Responsive Design: Ensures your landing pages look great on all devices, from desktops to smartphones.

Weaknesses:

• Learning Curve: While powerful, Unbounce can be complex for beginners. The range of features might feel overwhelming at first.
• Pricing: Positioned on the higher end of the market, Unbounce might not be suitable for those on a tight budget.

Pricing Details:

• Essential Plan: Starts at approximately $90/month. This plan includes essential features but limits you to 75 published landing pages and 8 published pop-ups or sticky bars.
• Premium Plan: At about $135/month, offering increased limits and additional features like AMP landing pages and advanced targeting options.
• Enterprise Plan: Custom pricing based on specific needs, ideal for large businesses requiring advanced solutions.

Each plan comes with a 14-day free trial, giving users an opportunity to test drive the platform before committing financially.

Why Choose Unbounce?

If you're looking for a tool that offers precision in optimizing your landing pages through detailed A/B testing and other conversion-centric features, Unbounce is hard to beat. However, be prepared for a bit of a learning curve and a higher price point compared to some other options on the market.

2. Leadpages

Leadpages is one of the best landing page builders out there, especially because of its no-code editor and wide range of templates. If you want a tool that is both simple and powerful, Leadpages could be the perfect choice for you.

Unique Features

• Template Library: With over 200 professionally designed templates, you can quickly find a layout that suits your needs without starting from scratch. Whether you're promoting an eBook, webinar, or product launch, there's a template for almost every use case.
• No-Code Editor: The drag-and-drop interface allows anyone to build stunning landing pages without writing a single line of code. This makes it accessible even to those without technical expertise.

User Experience and Accessibility

Leadpages is known for its great user experience. It has built-in conversion guidance tools that give you suggestions on how to improve your pages in real-time. These tips can really help increase your conversion rates by making decisions based on data. The interface is easy to understand, making it simple to go from start to finish.

Pricing Structure

When it comes to pricing, Leadpages offers different plans:

• Standard Plan: Starts at $49/month
• Pro Plan: At $99/month, it includes additional features like online sales and payments.
• Advanced Plan: Priced at $199/month, offering more comprehensive tools for larger businesses.

You can try out Leadpages for free for 14 days before deciding to pay. Compared to other builders like Unbounce, Leadpages offers a lot of features at competitive prices.

Pricing aside, Leadpages’ ease of use and comprehensive feature set make it a strong contender for anyone looking to create high-converting landing pages without diving into complex coding or design tasks.

3. Moosend

Moosend might not be as well-known as Unbounce, but it's finding its own space with its strong email marketing integration. This platform is great for those who want to combine creating landing pages with powerful email campaigns.

Strengths:

• Email Marketing Integration: One of Moosend's standout features is its seamless integration with email marketing tools. If you're running complex campaigns that require both landing pages and sophisticated email workflows, Moosend has got you covered.
• Cost-Effective: Starting at just $9/month, Moosend offers an attractive entry point compared to other builders like Leadpages. You get substantial value without breaking the bank.

Limitations:

• A/B Testing Capabilities: Here’s where Moosend falls short. Unlike Unbounce, which excels in A/B testing, Moosend's capabilities in this area are somewhat limited. It might not be the best option if A/B testing is critical for your conversion rate optimization strategy.

Pricing:

• Affordable Plans: With plans starting at $9/month, Moosend is one of the most budget-friendly options on this list. This makes it an excellent choice for small businesses or startups focusing on cost-efficiency.

In terms of overall functionality, Moosend provides a solid mix of essential features at a competitive price point. While it may lack the advanced A/B testing capabilities that platforms like Unbounce offer, its strengths in email marketing integration make it a compelling choice for specific needs.

4. Instapage

Instapage is designed for businesses that need scalable and high-performance landing page solutions, especially larger enterprises.

Key Features:

• Drag-and-Drop Interface: Easy to use, allowing users to create complex landing pages without any coding.
• A/B Testing: Advanced tools for testing multiple versions of a landing page at the same time to achieve better conversion rates.
• Personalization: Options like dynamic text replacement to customize messaging for specific audience groups.

Instapage is built for teams, offering collaboration tools that streamline the workflow. With real-time editing and feedback capabilities, it’s easy for marketing teams to work together on projects.

Scalable Solutions:

For businesses with extensive needs, Instapage offers solutions that scale effortlessly. Whether managing multiple campaigns or handling large volumes of traffic, this platform is equipped to handle it efficiently.

Pricing Details:

Instapage comes with a higher price tag compared to some competitors:

• Core Plan: Starts at approximately $199/month
• Enterprise Plan: Custom pricing tailored to the needs of larger organizations

This pricing reflects the comprehensive feature set and scalability offered by Instapage.

Instapage is an excellent choice for large businesses and teams that require advanced features, scalability, and collaboration tools. While its cost may be higher than other options, the extensive functionalities and robust performance make it worth the investment.

5. ClickFunnels

ClickFunnels is a comprehensive landing page builder designed to simplify the process of creating complete sales funnels. This all-in-one solution excels in integrating landing pages with every stage of the sales funnel, making it an appealing choice for businesses focused on maximizing their conversion rates.

Key Features and Functionalities

• Sales Funnel Integration: Unlike many other tools that focus solely on landing pages, ClickFunnels allows users to build comprehensive sales funnels. You can create landing pages, order forms, and upsell pages seamlessly.
• Drag-and-Drop Editor: The intuitive drag-and-drop interface ensures that you don't need any coding skills to build effective pages. Customizing templates is straightforward, making it accessible for marketers at any level.
• Pre-built Templates: Choose from a wide array of professionally designed templates tailored for various industries and purposes. These templates are optimized for performance, which can save time and improve efficiency.
• A/B Testing Capabilities: ClickFunnels includes robust A/B testing options that allow you to experiment with different versions of your pages to find out what converts best. This feature is crucial for optimizing conversion rates.
• Integrations: ClickFunnels integrates with numerous third-party applications such as email marketing tools, payment gateways, and CRM systems.

Strengths and Weaknesses

Strengths:

1. Comprehensive ecosystem perfect for building end-to-end sales funnels.
2. User-friendly interface with a no-code approach.
3. Extensive library of pre-built templates optimized for conversions.

Weaknesses:

1. Pricing can be on the higher side, starting at approximately $127/month.
2. May have a steeper learning curve compared to simpler landing page builders like Leadpages or Unbounce.
3. There are reports of software issues in the new version

Pricing Details

ClickFunnels offers several pricing tiers starting at $127/month. While this might seem steep compared to other options like Moosend or Swipe Pages, it's essential to consider the additional functionalities it brings to the table. A 14-day free trial is available if you want to test the waters before committing.

This powerful tool provides everything you need in one package, making it an excellent choice for businesses aiming for a seamless integration between landing pages and sales funnels.

6. Swipe Pages

When it comes to landing page builders, Swipe Pages stands out for its focus on mobile optimization. It's the go-to choice if you're looking for a budget-friendly option without skimping on essential features. Starting at just $39/month, Swipe Pages offers a slew of functionalities designed to maximize your conversion rates.

Mobile-First Design Approach

Swipe Pages takes a mobile-first design philosophy seriously. With more users accessing sites via mobile devices than ever before, having a landing page that looks stunning and performs well on smartphones is crucial. Swipe Pages ensures your landing pages are not only responsive but also optimized specifically for mobile viewing.

Key Features:

• Drag-and-Drop Editor: Create gorgeous landing pages in minutes using their intuitive drag-and-drop editor. No coding skills required.
• A/B Testing Capabilities: Improve your conversion rates by testing different versions of your landing pages to see what works best.
• Analytics and Reporting: Gain insights into page performance with built-in analytics tools, helping you make data-driven decisions.

Budget-Friendly and Efficient

Swipe Pages is perfect for businesses that need robust functionality without breaking the bank. Compared to heavyweights like Unbounce, which starts at $90/month, Swipe Pages offers a compelling alternative at a fraction of the cost.

Pros:

• Affordability: At $39/month, it's one of the most cost-effective solutions available.
• Ease of Use: A User-friendly interface makes it accessible even for beginners.
• Mobile Optimization: Ensures top-notch performance on all devices.

Cons:

• Limited Advanced Features: While excellent for basic needs, it may lack some advanced customization options.
• Dependency on third-party connectors such as Zapier for product delivery.

For those looking for an efficient way to create high-converting, mobile-friendly landing pages without emptying their wallets, Swipe Pages is worth considering. Offering critical features like A/B testing and strong mobile optimization at an accessible price point makes it a strong contender in the landscape of landing page builders.

7. Carrd

When it comes to straightforward, no-fuss landing page creation, Carrd takes the cake. Designed for simplicity and efficiency, Carrd is perfect for single-page websites or minimalistic campaigns that don't require heavy lifting.

Ideal Use Cases:

• Personal Projects: Whether you're showcasing a portfolio, promoting an event, or creating a personal blog, Carrd provides an easy-to-navigate platform.
• Simple Campaigns: Ideal for quick landing pages with essential information—think email sign-ups, product launches, or basic promotional pages.

Key Features:

• Ease of Use: Carrd’s drag-and-drop interface makes it incredibly user-friendly. Even those without technical skills can whip up a professional-looking landing page in minutes.
• Responsive Design: All templates are mobile-responsive, ensuring that your page looks great on any device.
• Affordability: While basic use is free, premium plans start at just $9/year. Yes, you read that right—$9 per year.

Strengths and Weaknesses:

Pros:

• Low Cost: Extremely budget-friendly compared to other builders like Unbounce or Leadpages.
• Simplicity: Perfect for those who need a straightforward solution without the bells and whistles.
• Speed: Rapid deployment means you can get your page live quickly.

Cons:

• Limited Features: Not suitable for complex needs such as A/B testing capabilities which platforms like Unbounce excel at.
• Scalability Issues: Better suited for smaller projects; might fall short for extensive marketing campaigns requiring advanced functionalities.

Pricing Details:

• The free version offers ample features to get started but carries some limitations.
• Premium plans start at just $9/year and allow custom domains, additional storage, and access to more templates.

Carrd is the go-to option when you need a simple yet effective landing page without breaking the bank. If your needs are more complex or conversion-focused with A/B testing capabilities, you might want to explore options like Unbounce.

8. Landingi

Landingi stands out in the crowded field of landing page builders with its unique selling propositions that cater to both beginners and advanced users. This tool combines an intuitive editor with powerful customization options, making it a versatile platform for various marketing needs.

Key Features of Landingi:

• Intuitive Editor: The drag-and-drop interface is designed for ease of use, allowing even those without technical expertise to create stunning landing pages.
• HTML/CSS Customization: For advanced users, Landingi offers the flexibility to dive into the code. Add your custom HTML or CSS to tweak elements and achieve a more personalized look and feel.
• A/B Testing Capabilities: Similar to Unbounce, Landingi includes robust A/B testing features to help optimize conversion rates by comparing different versions of your landing pages.
• Template Library: Choose from a wide array of pre-designed templates that can be easily customized to match your brand's aesthetic.

Pricing Details:

Landingi offers both free and paid plans. Paid plans start at around $29/month, making it a cost-effective option compared to some competitors like Unbounce. While the free plan provides basic functionalities, upgrading unlocks additional features such as A/B testing and advanced customization options.

Strengths and Weaknesses:

Strengths:

• User-friendly for beginners
• Advanced customization with HTML/CSS
• Cost-effective pricing
• Comprehensive A/B testing tools

Weaknesses:

• Some limitations in customization flexibility
• Free plan lacks essential features for serious marketers

When it comes to creating high-converting landing pages, Landingi bridges the gap between simplicity and sophistication. It’s an excellent choice whether you’re just starting or looking for more advanced functionalities.

9. Wix

Wix is a versatile player in the digital space, offering dual functionality as both a comprehensive website builder and a landing page creator. Perfect for users who need an all-in-one solution, Wix shines with its extensive library of over 500 professionally designed templates. Whether you're launching a full-scale website or a single landing page, Wix has you covered.

Key Features:

• Drag-and-Drop Interface: Intuitive and user-friendly, making it accessible for newbies and seasoned pros alike.
• Template Library: Hundreds of customizable templates tailored for various industries and purposes.
• Mobile Responsiveness: Ensures your landing pages look stellar on any device.
• SEO Tools: Built-in features to help optimize your landing pages for search engines.

Pricing Overview:

Wix offers a range of pricing plans to fit different needs:

• Free Plan: Limited features but great for getting started.
• Combo Plan: Starts at approximately $14/month, removing Wix ads and providing a custom domain.
• Unlimited Plan: At around $18/month, this plan offers additional storage and bandwidth suitable for growing businesses.
• VIP Plan: Tops out at about $39/month, including priority support and other premium features.

Strengths:

1. Ease of Use: The drag-and-drop editor makes creating landing pages simple and enjoyable.
2. Flexibility: Dual functionality allows users to build entire websites or focus solely on landing pages without switching platforms.
3. Template Variety: An extensive library ensures that you’ll find something that fits your brand perfectly.

Weaknesses:

1. Limited Advanced Features: While great for basic needs, Wix might lack some advanced functionalities like A/B testing found in dedicated landing page builders such as Unbounce.
2. Pricing Tiers: This can become costly if you need more advanced or additional features.

For those seeking an all-rounded tool that combines website building with landing page creation while maintaining ease of use, Wix is an excellent choice. Its rich template library and responsive design capabilities make it a strong contender among the top 10 landing page builders.

10. Systeme

Systeme.io isn't just a landing page builder; it's an all-in-one free marketing platform that's perfect for entrepreneurs and small businesses looking to streamline their marketing efforts. This tool goes beyond creating landing pages, offering a suite of features designed to automate your entire marketing process.

Key Features

• Marketing Automation: From email campaigns to sales funnels, Systeme.io’s automation tools simplify complex workflows.
• Membership Sites: Create and manage membership sites with ease, integrating seamlessly with your landing pages.
• A/B Testing Capabilities: Although not as advanced as Unbounce's A/B testing, it provides basic split testing functionalities to optimize conversion rates.
• Sales Funnel Integration: Build comprehensive sales funnels that incorporate upsells, downsells, and order bumps directly from your landing pages.

Pricing Structure

Systeme.io offers a generous free plan which includes most of its core features. For those needing more advanced functionalities, paid plans start at approximately $27/month. These plans add more email subscribers, advanced automation rules, and custom domains.

Value Proposition

The real strength of Systeme.io lies in its affordability combined with its extensive feature set. Unlike Unbounce, which starts at $90/month and excels in A/B testing capabilities, Systeme.io aims to be a cost-effective alternative without skimping on essential tools. Whether you're a solo entrepreneur or a small business owner, this platform provides excellent value for money by consolidating multiple marketing tools into one user-friendly platform.

Systeme.io is ideal for those who need more than just a landing page builder but aren’t ready to invest heavily in separate tools for email marketing, sales funnels, and membership management.

Conclusion: Choosing the Right Landing Page Builder for Your Needs

When it comes to choosing the perfect landing page builder, it's all about understanding your unique needs and aligning them with the right tool. Whether you're a startup on a tight budget or a large enterprise needing scalable solutions, there's something on this list for you.

Identify Your Goals

Determine what you want to achieve with your landing pages. Are you looking for high customization, user-friendly interfaces, or robust A/B testing capabilities?

Consider Your Budget

Pricing can vary significantly. From affordable options like Moosend starting at $9/month to more premium choices like Instapage at $199/month, ensure the cost aligns with your budget.

Evaluate Features

Focus on key features like drag-and-drop editors, mobile responsiveness, and integration capabilities. Tools like Unbounce and Leadpages offer powerful features but cater to different user needs.

Try out some of these top builders:

1. Unbounce
2. Leadpages
3. Moosend
4. Instapage
5. ClickFunnels
6. Swipe Pages
7. Carrd
8. Landingi
9. Wix
10. Systeme.io

Get started by taking advantage of free trials and exploring which platform caters best to your business needs. Happy building!

FAQs (Frequently Asked Questions)

What are the key features to look for in a landing page builder?

When choosing a landing page builder, consider essential features such as a drag-and-drop interface, mobile responsiveness, a template library, A/B testing capabilities, integration options with other marketing tools, and overall user-friendliness.

Why is user-friendliness important in a landing page builder?

User-friendliness is crucial because it impacts how quickly you can get up and running with your landing pages. A user-friendly builder can significantly improve your workflow and efficiency, allowing you to focus on creating effective content rather than struggling with complex tools.

What should I consider when choosing the right landing page builder for my needs?

When selecting a landing page builder, identify your goals for the landing pages, consider your budget since pricing can vary significantly, and evaluate the features that are most important to you, such as mobile responsiveness and ease of use.